A "You Deserve It Reward" nominee is a woman who consistently uplifts and motivates others through her words, actions, and accomplishments. She may have overcome personal challenges or adversity, or made a meaningful impact as an entrepreneur, leader, or changemaker within her workplace, community, or industry. Admired for her strength, resilience, determination, and leadership, she serves as a role model and a source of guidance and support for those around her. This ongoing, individual award recognizes women who lead by example, pursue excellence, and inspire others to reach their fullest potential—honoring them whenever their impact is seen and felt.