Planning and Preparation

• Meet with Ebony London to discuss the concept, brand message, audience, and advertising platforms.

• Develop the creative treatment, script if needed, storyboard, and shot list for approval.

• Confirm the commercial’s length, filming schedule, locations, and delivery timeline.

• Coordinate all necessary crew, models, on-camera talent, and voice-over artists.

• Identify wardrobe, styling, makeup, props, and set requirements, stating who will provide each.

• Arrange applicable location permissions, permits, releases, and production insurance.

• Obtain written approval of the concept, scope, schedule, and budget before filming.

Filming

• Provide and operate the necessary cameras, lighting, sound equipment, and accessories.

• Direct the filming, crew, and on-camera participants.

• Capture product close-ups, earrings in motion, lifestyle scenes, and other footage required by the approved concept.

• Accurately capture the artwork’s colors, textures, scale, and detail.

• Record clear dialogue, voice-over, and other required audio.

• Handle all jewelry and artwork carefully.

• Securely store and back up footage throughout production.

Editing and Postproduction

• Organize footage and prepare the initial commercial edit.

• Complete editing, color correction, color grading, audio cleanup, and sound mixing without AI tools.

• Add approved music, graphics, logo, website, text, and call to action.

• Obtain commercial-use permissions for any approved third-party materials.

• Provide review copies and complete the agreed revision rounds.

• Prepare captions, shorter edits, and platform-specific versions included in the approved scope.

• Obtain Ebony London’s written approval before finalizing the commercial.

Final Delivery

• Deliver the approved commercial without watermarks.

• Provide a high-resolution master and files optimized for the agreed advertising platforms.

• Deliver the agreed horizontal, vertical, and square versions and shorter edits.

• Provide captioned and clean versions, plus separate caption files if specified.

• Deliver all raw footage, original audio recordings, and editable project files as part of the agreed price.

• Provide copies of applicable releases, permissions, and third-party licenses.

• Clearly identify any approved third-party assets and restrictions on their use.

• Confirm the delivery method, download availability, and backup retention period.